OTT

Media & Entertainment industry is in a transformation phase as both old and new continue to coexist. Interactivity, digitization, multiple- platforms, multiple-devices, and globalization of services-based landscape has Remodelled the media and entertainment vertical over the last decade. Owing to the advent of OTT services, content viewers have got more flexibility to customize their subscription package according to their content preferences. Unlike traditional TV cable subscriptions, OTT is essentially a fantastic merger of the traditional television and internet-driven digital content.

The shifting changes in consumption and rapid growth of OTT cause established media & communication companies and tech giants to enter and compete for access to the audience in the market. Content digitization and the availability of unlimited high-speed internet access and piling media devices have brought a new era in OTT services. This extends a major opportunity for content bearers and service providers to address the customer need everywhere at any time. The major challenge for Content providers is to find a viable way to monetize OTT content and to increase customer lifetime.

cSMART supports the acquire-convert-retain‑expand customer lifecycle by increasing operational efficiency and scalability and to improve flexibility. Its Actionable intelligence helps OTT businesses gain important insights into customer engagement and experience, and exploit this information for better delivery and business benefits.