OTT

Media & entertainment industry is in a transformation phase as both old and new continue to coexist. Interactivity, digitization, multiple platforms, multiple devices, and globalization of services-based landscape have remodeled the media and entertainment vertical over the last decade. Owing to the advent of OTT services, content viewers have got more flexibility to customize their subscription package according to their content preferences. Unlike traditional TV cable subscriptions, OTT is essentially a fantastic merger of traditional television and internet-driven digital content.

The shifting changes in consumption and rapid growth of OTT cause established media & communication companies and tech giants to enter and compete for access to the audience in the market. Content digitization and the availability of unlimited high-speed internet access and piling media devices have brought a new era in OTT services. This extends a major opportunity for content bearers and service providers to address customer's needs everywhere at any time. The major challenge for content providers is to find a viable way to monetize OTT content and to increase customer lifetime.

Csmart supports the acquire-convert-retain expand customer lifecycle by increasing operational efficiency and scalability and improving flexibility. Its actionable intelligence helps OTT businesses gain important insights into customer engagement and experience, and utilize this information for better delivery and business benefits.

25%

Increase in revenue
on adoption of
flexible consumption models

75%

Improvement in CTR
with personalized recommendations
on homepage

86%

Subscribers are ready to spend more
for a better digital experience

How can we help

  • Pricing, packaging, and marketing

    The first step to moving to OTT video monetization is to adopt creative pricing strategies:

    Freemium pricing
    Promotional pricing
    Cross-platform packaging and bundling
    One-time charges
    Recurring charges
  • Billing and revenue management
    Supporting multiple payment types
    Payment gateway integrations
    PCI compliance
    Payment, refunds, and chargebacks
    Billing, invoicing, and taxation
    Revenue recognition
  • Reporting and analytics
    Reporting and analytics
    Churn
    Subscriber insights (usage, preferences, behavior patterns)
    Monitor different attributes of customer
  • Subscriber management and support (Self-service)
    Account creation and initial sign-up
    Viewing information
    Updating information
    Creating multiple subscriptions
    Canceling accounts
  • Entitlement and provisioning
    Video workflow management
    User access and entitlement management
    Multidevice authorization and management
    Multiscreen catalogs
    User viewing and delivery reporting
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